Flowers Hook Privacy Policy

Introduction

This Privacy Policy outlines how Flowers Hook collects, uses, stores, and protects personal data of its customers. The Policy is intended for all customers placing orders through Flowers Hook in Hook and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and other relevant data protection laws regarding your personal information.

Scope of the Policy

This Privacy Policy applies to all individuals who order products or services from Flowers Hook in Hook and neighbouring areas. By placing an order, you acknowledge and agree to the terms set out in this policy, which may be updated periodically. Any significant changes will be communicated appropriately.

What Data We Collect

We collect the following categories of personal data to process your order and provide better service:

  • Contact Information: Name, delivery address, billing address, and telephone number.
  • Order Details: Products ordered, personalised message requests, and delivery instructions.
  • Payment Information: Payment method details, transaction references (note: card numbers are processed by payment providers and not stored by us).
  • Communication Records: Any communications sent to us regarding your order or customer service queries.
  • Technical Information: IP address, browser type, and device information to ensure proper website functionality and enhance your experience.

Lawful Basis for Processing

We process your personal data based on one or more of the following legal grounds under GDPR:

  • Contractual Necessity: Processing is necessary to perform the contract with you (e.g., fulfilling your flower order).
  • Legal Obligation: We may be legally required to retain and disclose certain information, such as for tax and accounting purposes.
  • Legitimate Interests: To enhance our services, improve customer experience, and prevent fraud, provided these interests are not overridden by your rights.
  • Consent: Where required by law, we may ask for your explicit consent, for example, for marketing communications. You can withdraw this consent at any time.

How We Use Your Data

Your data is used for the following purposes:

  • Processing and delivering your orders efficiently and accurately.
  • Communicating with you regarding your orders and requesting feedback.
  • Managing payments and refunds.
  • Complying with our legal and regulatory responsibilities.
  • Improving our website, products, and services based on user preferences and technical data.

Data Retention

We will retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations. Generally, order and transaction records are retained for six years after fulfillment or as required by applicable law. After the retention period, your data will be securely deleted or anonymised so it can no longer be linked back to you.

Processors and Third-Party Service Providers

We may share your data with carefully selected third-party processors and service providers only to the extent necessary to process your orders and run our business effectively, including:

  • Payment processors: To securely handle your payments. Flowers Hook does not store full card information.
  • Delivery couriers: For delivering your order to the specified address.
  • IT and website hosting providers: For hosting, maintenance, and support of our online services.

All processors are contractually obliged to handle your data in accordance with GDPR and only for the purposes specified by us. We do not sell or rent your personal information to third parties for marketing purposes.

User Rights

You have several rights concerning your personal data under the GDPR:

  • Right to Access: Request access to a copy of your personal data held by us.
  • Right to Rectification: Correct inaccurate or incomplete personal data.
  • Right to Erasure: Request the deletion of your data under certain circumstances.
  • Right to Restrict Processing: Request to limit or halt processing of your data in particular situations.
  • Right to Data Portability: Receive your data in a structured, commonly used format for transfer to another provider.
  • Right to Object: Object to our use of your personal data for legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw your consent at any time, where processing is based on it.

To exercise any of these rights, please contact us using the contact options on our website. We will address your requests as required by GDPR and within the legally required timeframes.

Data Security

Flowers Hook is committed to safeguarding your personal data. We implement appropriate organisational, technical, and physical security measures to prevent loss, misuse, unauthorised access, disclosure, or destruction of your information. These measures are regularly reviewed and updated in line with technological advancements and legal requirements.

International Data Transfers

Your data is processed within the UK and European Economic Area (EEA). If, in exceptional cases, we need to transfer data outside the EEA, we ensure adequate safeguards are in place, such as standard contractual clauses or other mechanisms approved under GDPR.

Children's Data

Our services are not directed towards children under 16 years of age. We do not knowingly collect personal data from children. If we become aware that we have inadvertently obtained such information, it will be promptly deleted.

Contact and Complaints

If you have any questions or concerns about how your data is used, or if you wish to make a complaint regarding data privacy, please contact us via the contact options listed on our website. If you remain dissatisfied, you may raise your concern with the UK Information Commissioner’s Office (ICO).

Policy Updates

Flowers Hook may update this Privacy Policy from time to time to reflect changes in legal or regulatory obligations, or business practices. We advise you to review this policy regularly to stay informed of how we protect your data.

Summary

Your trust is important to us. We are committed to handling your personal information transparently, securely, and in line with your rights. Thank you for choosing Flowers Hook for your flower delivery needs in Hook and surrounding districts.